Client: NZ Police
We found a study that proves 60-80 BPM music makes you a safer driver, so we talked the NZ Police into creating Survive the Drive . A nationwide radio takeover, and a whole bunch of Spotify playlists, filled with songs to help keep drivers safe. Our continuous set of safe-driving tunes played throughout one of the deadliest weekends for New Zealand roads. Five different radio stations, each with their own genre and audience, came aboard to help us slow down the BPM – creating the first anti-speeding tool that lasts your entire journey.