Client: PAK’nSAVE
Sponsorships have been around since the dawn of advertising. However, when you’re working with a brand mascot who’s been on TV for 17 years, you’re able to squeeze a little more juice out of partnerships.
So, we didn’t just sponsor a segment on TVNZ. We convinced them to hire Stickman as their intern, which got us a week’s worth of airtime during the busiest period of the year – costing about the same as a couple of 15 second media spots.