Client: PAK’nSAVE

PAK’nSAVE are known for their low priced TV ads. Trouble is, no one watches TV over the summer holidays. Especially the next generation of savers. So we needed to find a better way to show up.

Since all the cool kids go to Rhythm and Vines, PAK’nSAVE decided to go along as well. We managed to convince them to let Stickman play a 9 minute ad, cleverly disguised as a low priced DJ set.

Client: Waka Kotahi

Up until now, Waka Kotahi has seen drugs on our roads through a light hearted, slightly humorous lens. But now they know drugs contribute to a third of all vehicle fatalities, they needed to take a more hardline approach.

There is a preconceived notion that the you can’t get stopped for drug driving. Problem is, it’s not always the police who stop you.

Client: PAK’nSAVE

Every year, we try to find interesting ways to keep costs down for PAK’nSAVE, so they can give Kiwis more Super Deals in store. So rather than make our own ads in the lead up to Christmas, we borrowed some instead.

Client: Purina TUX

Puppies are great until they use your shoe as a toilet. So we created a print ad that was designed to be peed on.

Client: PAK’nSAVE

Sponsorships have been around since the dawn of advertising. However, when you’re working with a brand mascot who’s been on TV for 17 years, you’re able to squeeze a little more juice out of partnerships.

So, we didn’t just sponsor a segment on TVNZ. We convinced them to hire Stickman as their intern, which got us a week’s worth of airtime during the busiest period of the year – costing about the same as a couple of 15 second media spots.

Client: NZ Police

We found a study that proves 60-80 BPM music makes you a safer driver, so we talked the NZ Police into creating Survive the Drive . A nationwide radio takeover, and a whole bunch of Spotify playlists, filled with songs to help keep drivers safe. Our continuous set of safe-driving tunes played throughout one of the deadliest weekends for New Zealand roads. Five different radio stations, each with their own genre and audience, came aboard to help us slow down the BPM – creating the first anti-speeding tool that lasts your entire journey.

Client: NZ Golf Association

Golf has lost over 10 million players worldwide. To stay alive, it needs the next generation of players. So NZ Golf partnered with the University of Auckland to teach their 30,000 business students that golf isn’t just a game, it’s an investment.

Client: Mercury

In a utility and energy category dominated by restrictive don’t-use-too-much messaging, Mercury wanted to encourage people to actually make the most out of their products. Weird proposition, I know.

Client: Westpac Bank

Westpac, one of Australasia’s biggest banks, believes that true growth happens beyond money. So instead of making a 3-minute manifesto ad that no one would reach the end of, we told a little story of a man finally conquering his two biggest regrets. This then launched a platform for executions in social, OOH, radio and partnerships with influencers.

PAK’nSAVE’s one of the only accounts where opportunities are cleverly disguised as “retail briefs”. Here are the ones we’ve worked on that made us chuckle the most.

Client: Trade Me Jobs (Career recruitment website)

Trade Me Jobs helps you find the job that’s right for you. We figured that if you spend more time procrastinating on the internet than you do actually working, you’re probably not that passionate about your current job. So we created a series of online videos to talk directly to these should-be job seekers.