Client: NZ Police

We found a study that proves 60-80 BPM music makes you a safer driver, so we talked the NZ Police into creating Survive the Drive . A nationwide radio takeover, and a whole bunch of Spotify playlists, filled with songs to help keep drivers safe. Our continuous set of safe-driving tunes played throughout one of the deadliest weekends for New Zealand roads. Five different radio stations, each with their own genre and audience, came aboard to help us slow down the BPM – creating the first anti-speeding tool that lasts your entire journey.

Client: PAK’nSAVE

Every year, we try to find interesting ways to keep costs down for PAK’nSAVE, so they can give Kiwis more Super Deals in store. So rather than make our own ads in the lead up to Christmas, we borrowed some instead.

Client: NZ Golf Association

Golf has lost over 10 million players worldwide. To stay alive, it needs the next generation of players. So NZ Golf partnered with the University of Auckland to teach their 30,000 business students that golf isn’t just a game, it’s an investment.

Client: PAK’nSAVE

Sponsorships have been around since the dawn of advertising. However, when you’re working with a brand mascot who’s been on TV for 17 years, you’re able to squeeze a little more juice out of partnerships.

So, we didn’t just sponsor a segment on TVNZ. We convinced them to hire Stickman as their intern, which got us a week’s worth of airtime during the busiest period of the year – costing about the same as a couple of 15 second media spots.

Client: Westpac Bank

Westpac, one of Australasia’s biggest banks, believes that true growth happens beyond money. So instead of making a 3-minute manifesto ad that no one would reach the end of, we told a little story of a man finally conquering his two biggest regrets. This then launched a platform for executions in social, OOH, radio and partnerships with influencers.

Client: PAK’nSAVE

As PAK’nSAVE’s low budget mascot, Stickman is always finding new ways to get more bang for less buck. So when “The Breeze” asked him if he’d like to host his own show instead of appearing in the ad breaks, Stickman realised he could turn big expensive songs into save-y messages, without having to pay the big expensive licensing fees.

Client: Purina TUX

Puppies are great until they use your shoe as a toilet. So we created a print ad that was designed to be peed on.

PAK’nSAVE’s one of the only accounts where opportunities are cleverly disguised as “retail briefs”. Here are the ones we’ve worked on that made us chuckle the most.

Client: Firstgas Group

Gas has been the enabler of Kiwi culture since ages ago. Now gas is going go zero carbon. Which means Kiwis will soon be able to change the world without changing too much of their own.

Client: PAK’nSAVE

As the frontman of the low budget ads for PAK'nSave, Stickman takes his job helping Kiwis save money very seriously. This Christmas he's taken that work to the next level. Aware that during this spendy season advertisers are trying to tempt consumers and grab their dollars, Stickman invented his own ad blocker. A low budget device that protects Kiwis from the spendy temptation of an entire 3 minute TV ad break.

Client: Trade Me Jobs (Career recruitment website)

Trade Me Jobs helps you find the job that’s right for you. We figured that if you spend more time procrastinating on the internet than you do actually working, you’re probably not that passionate about your current job. So we created a series of online videos to talk directly to these should-be job seekers.

Client: Arvida Good Friends

Arvida Good Friends wanted to change up the retirement space. They came up with idea of personal home helpers, transport and a communal Living Well Centre. So we came up with a campaign that tells elderly that they can stay in the home they love and keep doing them.